CRM stands for Customer Relationship Management. The term broadly includes all practices, technologies and strategies used by a company to engage, attract and retain clients. A CRM software is a form of technology used by companies to manage and analyze client data, and to present that data in a way that makes it easy for teams across the organization to access it in real time.

There are an infinite number of CRM software available in the market today. Deciding which one to choose depends on your company goals and the nature of your business. You should go for one that saves you time by automating certain processes, and enables you to leverage client data in a way best-suited to your needs. Some common sales CRM software include Salesforce, HubSpot, SalesLoft, Zoho, Breakcold and Pipedrive.