Best practices are the collective set of strategies, guidelines, approaches and ideas commonly accepted as the most effective way of dealing with any business situation. Each field or industry has its own set of established best practices. For anyone looking to grow in their profession, it is vital that they familiarize themselves with the relevant set of best practices, how they work, and how they can be leveraged to maximize productivity.

More often than not, best practices are implemented by an organization's upper management team. Sometimes, they are also implemented by regulatory authorities, or passed down from other organizations that have been exceptionally successful and have key knowledge to share. Best practices in sales can vary somewhat between organizations, but some of the most common ones include being a good listener, knowing your target audience, putting the customer's needs first, and being diligent with your follow-ups.