Broadly put, sales analytics involves the combined use of technology and processes to generate actionable sales data. Using a sales analytics software, this data is then collated, measured, analyzed and leveraged to serve a wide range of functions. These include gauging and improving team performances as well as internal processes, setting realistic goals, projecting future trends, and identifying new avenues for revenue.

There is a plethora of sales analytics tools available out there. Choosing the one best suited for your needs will make all the difference between staying stagnant and surging ahead of the competition. Accurate sales data analytics allows your team to streamline its efforts and prioritize high-value prospects. Not just that, it also helps identify any weak points within the organization that might need added focus and training.