What is a sales leaderboard?
A sales leaderboard is a visual tool companies use to track and display the performance of their sales teams. It typically ranks sales representatives based on key metrics such as revenue generated, number of deals closed, or other performance indicators.
A leaderboard is both a motivational tool and a transparency mechanism, allowing team members to see where they stand relative to their peers. It encourages healthy competition, recognizes top performers, and helps management identify areas for additional training or support.
Sales leaderboard template - A reference leaderboard
Creating an effective sales leaderboard template requires considering the key performance indicators (KPIs) you want to track and the format that best motivates your team. Here’s a simple template that can be customized:
| Rank | Sales Rep Name | Revenue Generated | Units sold | Conversion Rate |
|---|---|---|---|---|
| 1 | John Doe | $150,000 | 30 | 45% |
| 2 | Jane Smith | $130,000 | 25 | 40% |
| 3 | Alice Johnson | $110,000 | 20 | 35% |
Sales leaderboard ideas you can use for your team
To keep your sales leaderboard engaging and motivating, consider the following ideas:
- Weekly/monthly challenges: Rotate the metrics or introduce special challenges. For example, one month could focus on the highest number of new clients acquired, while the next could emphasize upsell opportunities.
- Gamification or rewarding elements: Incorporate gamification by awarding badges, levels, or points for different achievements. This can increase engagement and add a fun element to the competition.
- Team-based leaderboards: Instead of individual rankings, consider creating leaderboards that track team performance. This fosters collaboration and can be helpful in large organizations with multiple sales teams.
- Visual customization: Use bright colors, graphs, and charts to make the leaderboard visually appealing. This can help keep the focus on the board and increase its impact.
How to have a sales leaderboard with no cost?
Creating a sales leaderboard using physical boards and Google Sheets are the two no-cost ways to keep your team engaged. Here’s a guide on how to set up each:
Leaderboard using physical boards
Materials needed:
- Large whiteboard or corkboard
- Markers or printed labels
- Magnets or pins (if using a corkboard)
- Ruler or tape (for creating grids)
Steps to create:
- Design the layout:
Divide the board into a grid with columns for each sales rep and rows for metrics like revenue, deals closed, or other KPIs. Use a ruler to make straight lines for a clean look.
At the top of the board, create a title like "Sales Leaderboard" and label the columns with the names of your sales reps or teams.
- Update regularly:
Set a schedule for updates (daily, weekly, or monthly) and assign someone to keep the board current.
Use dry-erase markers for a whiteboard or printed labels for a corkboard. If using a whiteboard, write the latest figures in each cell. For corkboards, use printed numbers or names attached with pins.
- Incorporate visuals
Add visual elements like colored magnets or stickers to highlight top performers or significant achievements. You could also use different colors for various metrics (e.g., green for revenue, blue for deals closed).
- Engage the team
Place the board in a high-traffic area so it’s visible to everyone. Consider using the board during meetings to discuss progress and celebrate wins.
Leaderboard using Google Sheets
Set up needed:
- Google Sheet
- Integration with your CRM, if possible
Steps to create:
- Set up the spreadsheet
Open Google Sheets and create a new spreadsheet. Label the columns for each metric you want to track (e.g., Sales Rep Name, Revenue, Deals Closed, etc.).
Input your sales reps’ names in the first column, with each row representing a different rep.
- Enter data
Regularly update the data in each column based on the performance metrics. You can import data into Google Sheets using CSV files or integrations if you have data in another system.
- Create a ranking formula
Use the RANK function to automatically rank sales reps based on their performance. For example, if you want to rank by revenue, you could use the formula =RANK(B2, B$2:B$10, 0) where B2 is the revenue figure for the first rep, and B$2$10 is the range of all revenue figures.
- Add conditional formatting
Use conditional formatting to highlight top performers. For example, you can set up rules to color the cells of the top three reps in green, the next three in yellow, and so on.
- Visualize with charts and colors
Google Sheets allows you to create charts from your data. Consider adding a bar or line chart to visualize trends over time or compare reps' performance at a glance.
- Share with the team
Share the Google Sheet with your team to give everyone access. You can set permissions to control who can edit the sheet and who can only view it.
If you are willing to spend on a software for sales leaderboards, here are the top options for you.
Top 5 Sales Leaderboard Tools
Here’s a list of the top five sales leaderboard software with their key features, pricing, and user ratings:
1. Ambition: Track + Analyze Sales Data in Real-Time
Key features
- Create customizable leaderboards that rank your sales team based on total sales, deals closed, calls made, and other metrics.
- Offers a range of gamification features that help motivate your sales team and drive better performance.
- Provides detailed performance metrics for each member of your sales team, including activity volume, win rates, and average deal size.
- Shows real-time sales team progress, allowing managers to make quick adjustments to the sales strategy as needed.
- Offers coaching and feedback tools that help you identify areas where your sales team needs improvement.
Pricing
Contact support for pricing details.
User ratings
G2: 4.6/5 (500+ reviews)
Capterra: 4.6/5 (20+ reviews)
2. LevelEleven: Improve Performance + Increase Revenue
Key features
- Displays sales data leaderboards and performance metrics in real-time, allowing team members to see where they stand in relation to their colleagues.
- Use gamification to motivate sales teams to perform better by awarding top performers points, badges, and prizes.
- Use the platform to coach team members by reviewing performance metrics and providing feedback.
- Customizable dashboards for real-time visibility into sales performance and allow managers to track progress toward goals.
- Integrates with popular CRMs like Salesforce, HubSpot, and Microsoft Dynamics, making it easy to sync sales data and performance metrics.
Pricing
Contact support for pricing details.
User ratings
G2: 4.4/5 (270+ reviews)
Capterra: N/A
3. Spinify: Motivate Sales Teams + Access Real-Time Sales Data
Key features
- Create customizable leaderboards that display sales data in real time. This is not just for your sales team but also for customer support and other teams for which you want to have a leaderboard.
- Offers a range of gamification features, such as badges, points, and rewards, which can be used to incentivize your sales team and create a competitive environment.
- Integrates with a range of CRM platforms, including Salesforce, HubSpot, and Zoho CRM, making it easy to pull sales data from your existing systems.
- Display your leaderboards on a TV screen and create a dynamic and engaging environment that can motivate your entire team.
- Access detailed performance analytics to track key metrics such as sales performance, win rates, and deal velocity.
Pricing
Contact support to get a custom quote.
User ratings
G2: 4.5/5 (500+ reviews)
Capterra: 4.5/5 (200+ reviews)
4. LeadSquared: Motivate + Measure Real-Time Data and Performance
Key Features:
- With LeadSquared, you can easily compare team and individual performance over time. Get clear insights into sales data, identify top performers, and adjust strategies based on month-on-month comparisons.
- Predict future sales based on past data, helping managers plan strategies for upcoming months. Increase accountability by specifying the number of leads needed to meet targets.
- Connect with other apps for seamless information sharing within the team. Instantly share updates through communication tools, fostering motivation and collaboration.
Pricing: Available upon request
User Ratings:
G2: 4.4/5
Capterra: 4.3/5
5. Hoopla: Motivate + Engage Agents with Real-Time Performance Tracking and Recognition
Key features
- Provides real-time leaderboards that display the performance metrics of each sales team member, which can be customized based on individual or team goals.
- Uses gamification techniques to create a competitive and engaging environment that motivates sales team members to improve their performance.
- Allows users to customize the platform to their specific needs, including branding, dashboard layout, and notification preferences.
- Integrates with various sales and marketing software tools, including Salesforce, HubSpot, Marketo, and more.
- Allows managers to recognize and reward top performers with badges, trophies, and other incentives.
Pricing
Contact support to get a custom quote.
User ratings
G2: N/A
Capterra: 4.6/5 (25+ reviews)
A commission automation software with a leaderboard feature
ElevateHQ is a commission automation software designed to simplify and streamline the management of sales commissions. One of its standout features is the integrated leaderboard, which provides transparency and motivation for sales teams.
- Multiple plans: You can check the leaderboard for different plans. Let's say your team works on different products and plans. You can change the plan in the leaderboard and view the top performers.
- Multiple teams: This is not just for your sales team but also for customer support and other teams for which you want to have a leaderboard. However, you can do that only when you use ElevateHQ to automate commission calculation for the other teams too.
