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How to motivate sales teams during tough times?

How to get sales teams motivated during tough times? This is a question that many business owners ask themselves. It seems like no matter what you do, there just isn’t enough money in the budget for bonuses and other rewards. You are doing everything you can think of to motivate your team but nothing seems to be working. How can you motivate your sales team when the company is struggling financially? Here are some ideas:

  • Recognize Your Sales Team — When things aren’t going well, it is important to recognize those who have made an effort even though they may not have been able to achieve their goals. A simple thank-you note or email will go a long way towards motivating your salespeople. Let them know how much they mean to the success of your organization and how much you appreciate all that they do for the company despite difficult circumstances. Don’t forget about non-sales employees as well! Everyone works hard under these conditions so make sure everyone knows how valuable he/she is and why his/her contribution matters!

  • Encourage Them To Find New Customers — One thing that most businesses overlook during tough economic times is finding new customers or increasing revenue from existing customers through cross selling products or services that complement each other (i.e., if someone buys product X then offer him/her product Y). If this isn’t possible due to lack of funds, at least encourage them by offering incentives such as commissions on new customer acquisition or increased margins on additional products sold through upsells etc… The point here is don’t give up on trying new ways because it might take time before any results show up but keep trying until something sticks!

  • Have Fun With Them — Now I am not saying throw out all rules and regulations and let people run wild but try having fun with them once in awhile either outside work hours or within office hours (if allowed). For example, organize a lunch & learn session where everyone brings food from home instead of eating out together; play games with prizes; organize sports competitions etc… Just remember not overdo it because too much fun can lead people into thinking “what does this job really pay me anyway?!?”

  • Make Them Feel Important — When times are tough, it is easy to forget about the importance of each individual. It’s easy to start thinking that if one person leaves then another can easily replace him/her so why bother? In reality, this is not true and you will lose a lot more than just an employee if you don’t take care of them. Remember that your sales team represents your company in front of customers and clients. If they feel unappreciated or undervalued by their employer, they might start looking for other jobs which could lead to loss of revenue as well as customer loyalty! So make sure everyone knows how much his/her contribution matters to the success of the organization!

  • Provide Opportunities For Professional Development — There are many ways in which you can provide professional development opportunities for your employees without spending money such as: hosting training sessions on topics related to job performance; providing access to online courses; offering tuition reimbursement etc… This way even when there isn’t enough budget available for bonuses or rewards, at least people know that management cares about their professional growth and development.

Tough times don’t last, but tough teams do! Utilize tough times to build resilience in your team members. Recognize their past accomplishments. Reward them at appropriate times.


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